AKA Entertainment is directly connected with SE Asia and North America's leading media and promotional outlets. We have executed highly successful promotional campaigns for artists, companies and those wishing to target media to gain editorial and product exposure in the following areas:
Entertainment (music/dvd/film/events/theatrical/tours/home entertainment)
Lifestyle and Travel
Beauty and Fashion
Technology/Digital Lifestyle
We employ direct relations with journalists and media professionals across all sectors to be able to gain you premium placements, giveaway opportunities and editorial exposure in some of the areas top publications.
Our team can also develop campaigns, advertising placements and promotional exercises for you, from large scale events, to product launches, product sampling, press conferences and giveaways. Our press exercises have garnished stellar results for some of the worlds top celebrities, corporates & community organisations.
Call us on +61 2 9281 2766 during business hours to discuss your needs.
Just some of our previous activities...
FAIR DINKUM ALLSORTS
Vaudeville returned to Sydney thanks to the iconic movie star GabbyMilgate, and we were happy to provide PR services for the theatrical season of "Fair Dinkum Allsorts". A sell out season ensued after great focussed and mainstream press coverage. Check out hte mayhem for yourself below!
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FLO-RIDA AUSTRALIAN TOUR
Client Foreignity Touring needed an emergency solution to their tour requirements when a local RnB promoter totally screwed them over (suprise suprise) but within a week, the tour went from total wash out - to sell out. Key Australian press, media partners and coverage was gained, resulting in total ticket sales and a benefit for the promoter, the artist and the record label.
BOBBY GOLDSMITH FOUNDATION
We engaged press nationally to help raise funds through a unique and fun campaign for the HIV services organisation. A winter theme, a summer theme, with product tie ins, fundraising initiatives, events and happenings all made this one of the Bobby Goldsmith most exposed campaigns ever. Generating more funding for the organisation and exposure than in previous periods. From press engagements and celebrity bookings - we worked across all events from the Mardi Gras reserved seating (four additional stands added + the appearance of boyband Westlife) to the media uptake of the Winter Scarf Campaign (over $380,000 worth of media space).
MUSIC RELATED CLIENTS
Ultra Nate - Free Results: #1 ARIA Position.
N-Trance - Do You Think I'm Sexy - #1 ARIA Dance Chart Position, #1 Mainstream ARIA Chart result
Human Nature - Fan services and merchandising PR throughout the first two albums and all related singles for the group, internationally.
Backstreet Boys - PR for their first Australian Promo Tour (client: Mushroom Records)
Damien Mancell - International Promotion for the singles "Shine" and "Be With You Tonight". Gained intl press coverage, GLBTI media exposure and playlist gains in 14 territories.
Take That - Australian Promo Tour and Australian Concert Tour PR. (Client BMG Records). Fan and street team engagement, press engagement and promotion of the singles "Prey" (moved from #30 to #1) among others. Promotional activities led to engagement of AKA Entertainment as their Fan Club services company for Australia.
Britney Spears - PR for the book and DVD "STAGES" product launch in Australia. Gained over 1.2m in media space, across all sectors of relevant media, including exclusives with leading pop culture titles POPrepublic.tv, TV Hits, Smash Hits and Barbie Magazines.
First Degree - formulation of the launch strategy for Australian Boy Band, First Degree. Resulted in ARIA Chart placement, corporate and public gig bookings (including NRL appearances) and media coverage across mainstream and neiche press. First Degree appraoched AKA Entertainment for management after spliting with their initial representation.
Roadshow Music - contracted PR services for their artists PJ&Duncan (Ant and Dec) [Top 30 Austrlaian Chart hit] and Savage Garden, as well as A&R scouting for the label.